Outdoor Life Network, the United States broadcast rights holder for the Tour de France, funded exciting nightly community viewing events across the country.
The goal of the project was to increase daily viewership and generate buzz around the TdF for non-core fans.
Scope of work
Rogue organized sponsor driven event viewing parties with local cable affiliates around the Tour de France to generate viewership and buzz around this treasured world wide event.
12 Cities … 37 Events … 6 Industry Sponsors … 27.6 Million impressions!
- Marketing Strategies
- Ad & Spot Creative
- Media Planning & Placement
- Tour Routing & Venue Selection
- Event Execution