Dale the Movie
The NASCAR Films documentary DALE, narrated by Paul Newman, was the first authentic documentary on Dale Earnhardt. It toured the U.S. throughout 2007 and played to 3.1 million television viewers, a CMT network record.
Scope of Work
171 Markets … 201 Private Chevy Showings … 1307 Public Screenings … 7 Months On Tour
- Initial Project Concept
- Marketing Strategies
- Film Production Consulting
- Technical Solutions
- Creative Services
- Ad & Spot Creative
- Sponsor Sales
- Tour Routing & Venue Selection
- Event Execution
- Sponsor Management